Emily McCracken, CFP®

Client Advisor

About

I found my way into wealth management by accident, while I was searching for what I thought would be my “true passion.” I’ve always been driven by the desire to help people, and I wasn’t sure this career would give me that opportunity. However, once I started working directly with clients I realized wealth management isn’t just about managing money – it’s about helping people make some of life’s biggest decisions with less stress and greater confidence.

My work often involves helping clients navigate liquidity events, succession planning, estate and tax strategies, philanthropy and the personal decisions that come with significant wealth. Translating complex financial concepts into practical guidance and serving as a trusted sounding board during some of the biggest transitions in my clients’ lives is truly gratifying.

Emily McCracken, Client Advisor at Caprock

Location

Austin

Education

B.S. in Social Work and Criminal Justice – Colorado State University

Interests

Being outdoor with my husband and our two girls. We love to swim at the lake, travel, snowboard, and enjoy adventures together. I am also a certified yoga instructor.

Boards or Association Memberships

CERTIFIED FINANCIAL PLANNER®

Association for Corporate Growth (ACG), Austin/San Antonio chapter – Executive Vice President, Vice President of Programs, co-chair of women’s initiative

Texas International Education Consortium (TIEC) – Treasurer

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